rumilabs

Digital transformation, software and AI

Technology moves fast. We help your company find its way.

Rumi Labs guides companies through digital transformation and AI adoption, then builds the software that gets them there. Clear advice, tools that work, and a team that stays with you.

Talk to usSee how we guide

Most companies can see the change coming. Few can see the way through.

If some of this sounds familiar, you're in good company.

  • Tools that don't talk to each other

    Data is copied between systems by hand, and nobody fully trusts the numbers.

  • AI everywhere, except in your business

    Everyone talks about it, but nobody has shown you where it fits in your work.

  • Work stuck in spreadsheets and email

    Important processes depend on one person, one file or one long email thread.

  • Systems that hold you back

    Old software that's expensive to change and risky to replace.

You don't need to see the whole route. You need a clear next step.

How we guide you

We start small, prove it works, then grow it. You can stop after any step.

  1. Survey

    We spend time with the people who do the work, map your processes and systems, and find where the real friction is.

  2. Chart the course

    You get a clear, prioritised route: what to change first, what it costs and what it should return. No 60-page report.

  3. Build

    We build what the route calls for, starting with a small pilot that proves the value before anything grows.

  4. Keep watch

    We stay with you after launch: support, training, measuring results and adjusting course as things change.

What we do

Guidance without building is just advice. Building without guidance is a gamble. We do both, with the same team.

We guide

  • Digital transformation roadmap

    An honest look at your processes and systems, and a prioritised plan to modernise them.

  • AI adoption

    Where AI really helps your business, and how to bring it in safely: pilots, usage policies and GDPR.

  • Team training

    Hands-on sessions so your people use the new tools well. In Portuguese or English.

We build

  • Custom software

    Web and mobile apps, client portals and internal tools, built around how your company really works.

  • Integration and automation

    We connect the systems you already use and automate the repetitive work between them.

  • AI assistants

    Internal assistants that know your documents and processes, for support, sales or operations.

Book a first conversation

We don't just advise. We build and run our own AI product.

Rumi Coach is a voice-first AI coach that helps people think through decisions and take the next step. We designed it, built it and run it every day. The same experience goes into the software we build for you.

  • Real-time voice AI in production
  • Apps for web, iOS and Android
  • Integrations with WhatsApp and Telegram
  • Privacy by design: audio is never stored
See Rumi Coach
You're speaking04:12
“I want to step back from the project, but I don't want to leave Marta alone with it.”
What matters to you
Being fair to Marta. Having evenings back.
Decision
Tell Marta on Thursday, with a handover plan.
Next step
Book 20 minutes with her today.
Rumi will check in tomorrow at 18:00.

Why a lighthouse

A lighthouse doesn't steer the ship. It shows where the rocks are and where the safe passage is, so the captain can choose a route with confidence. That's how we work: you stay in command of your company. We bring the clarity, and the tools to get there.

Rumi Labs grew out of Rumi Coach, the product we built to help people think clearly and take the next step. Now we bring that same idea, and the same engineering, to companies.

Why companies work with us

We build what we recommend
Our advice comes from designing, shipping and running real products, not from reading about them.
You talk to the builders
A small team, with no layers of account managers. The people you meet are the people doing the work.
Honest about limits
If AI or new software isn't the right answer to your problem, we'll say so and point you to what is.

Tell us where you want to go.

Send a few lines about your company and what you'd like to change. We'll reply personally and suggest a short call if it makes sense.

Email hello@rumilabs.pt

Looking for help with Rumi Coach? Visit the support centre at rumi.coach